Keeping It Cool
When a family run ice cream company based in the Pacific Northwest was purchased by a private equity company, they brought in a new leadership team to help transform the organization. The leadership began the process of re-developing all of their internal strategies in order to accelerate growth and improve profitability. Surprisingly, problems began to uncover as the difficulties of manufacturing and transporting ice cream started to overflow.
Many family run businesses find difficulty in managing systems, processes, and costs when they experience significant growth. For example: their customer service department was responsible for managing the supply chain. Their problems ranged from material flow issues and temperature-control issues with their shipping providers. When we visited them in the Pacific Northwest, we found a way to improve these issues and more.